Sunday, February 21, 2010
Friday, February 19, 2010
Thursday, February 18, 2010
HEY GUVERA
By Jason Oxenbridge
A $100 million Gold Coast company has developed a concept that is set to rock iTunes after sealing a deal with two of the world’s largest music labels. Universal Music and EMI are dancing to the tune of ad-supported music start up Guvera — an unlisted public company on the cusp of revolutionising the music industry.
Guvera Limited is a unique model for music distribution. It matches the audience with the advertiser and the music so that the consumer has non-confrontational access to music paid for by brands.
Major record labels like it too. Soon after licensing its content to Vevo, Guvera signed off with Universal Music in the US and EMI Music granted US-focused content rights to the company. The inventor behind the Guvera model and CEO of Guvera Claes Loberg, says it’s a win-win model. “One of our missions is to make music free for people worldwide, while still paying the artists and the labels that create and distribute it,” he says. Executive vice president of business development and business affairs at Universal Music (whose artists include Elton John, Lady Gaga, 50 Cent and The Killers) in the US David Ring, says the concept makes perfect sense in that the Guvera service will strengthen the connection between artists and fans. For the full story and exclusive interview with Guvera CEO Claes Loberg, be sure to get a copy of Gold Coast Business News, now available in more than 450 newsagencies.
The sponsor-supported Guvera (guvera.com) wants brands to pay for downloads — the latest experiment in a challenging and highly experimental ad-based terrain.
Grateful Dead A Great Band, A Better Brand (via brandchannel)
Coca-Cola. Apple. Nike. All case studies in branding superpower. Add to that list... the Grateful Dead. Yes, the band.
Read Brand channel blog here
Read 'The Atlantic' article here
In the March 2010 issue of The Atlantic magazine, author Joshua Green puts together a commendable argument for the why the Grateful Dead was more a well-managed brand than a doped-up, roving band of musical nomads.
The article, "Management Secrets of the Grateful Dead," explains that giving away a product for free creates greater brand loyalty and demand than trying to make it an exclusive commodity. It further posits that when the University of California at Santa Cruz "Grateful Dead Archive" is opened "the biggest beneficiaries may prove to be business scholars and management theorists, who are discovering that the Dead were visionary geniuses in the way they created 'customer value,' promoted social networking, and did strategic business planning."Read Brand channel blog here
Read 'The Atlantic' article here
Wednesday, February 3, 2010
Kulula Airplane Rebrand - flying 101
South Africa’s Kulula airlines recently received the rebranding treatment from their in house creative team when they applied this 101 guide to the various parts of the airplane. Now every traveler can even learn where the black box is.
See more:
http://www.psfk.com/2010/02/kulula-airplane-rebranding.html
Behind Pepsi's Choice to Skip This Year's Super Bowl
Behind Pepsi's Choice to Skip This Year's Super Bowl For advertisers, it's never easy to sit out the Super Bowl. Sure, the spots are pricey — between $2.5 million and $3 million for this year's game, which will be played this coming Sunday. But the 100-million strong audience, which includes a slew of people tuning in solely to dissect the commercials, almost guarantees instant brand buzz. No one knows this better than Pepsi, which has produced some memorable Super Bowl spots: a sweltering Cindy Crawford sipping on a Pepsi while a couple of adolescent boys admire the can, Britney Spears gyrating for the camera, those stupid dancing bears. In fact, Pepsi has been advertising on the Super Bowl for 23 consecutive years. So why is the company skipping this year's big game, leaving the airwaves to its salivating rival, Coke, which will air two different spots, including one starring the incredibly popular characters from The Simpsons?
Tuesday, February 2, 2010
NEW YORK (CNNMoney.com) -- Virgin unveiled the latest addition to Richard Branson's luxury fleet on Friday: an underwater plane that will fly riders into the depths of the Caribbean Sea.
Guests on Necker Island, a retreat in the British Virgin Islands, will be able to dive underwater in a submarine dubbed the Necker Nymph for $25,000 a week. But that's only after shelling out around $300,000 for a one-week stay on Necker, the private island owned by billionaire and Virgin Group chairman Richard Branson.
Beginning on Feb. 20, two riders and a pilot will be able to take the plunge from land, or from a boat. The underwater plane uses the downward pressure on its wings to fly through the water for up to two hours at a time, while an open cockpit will give riders a 360-degree view.
A statement released Friday by Virgin Limited Edition, the luxury arm of Virgin Hotels, described the Nymph's launch like a plane's takeoff. "Gliding on the water's surface like an aeroplane on a runway, one of the three pilots will operate the joystick to smoothly dive down."
Vacationers will be able to fly the Necker Nymph while chartering the Necker Belle, Branson's 105-foot yacht, or the submarine can be launched from shore. Necker Belle is rented out to guests for $88,000 a week, bringing the full Necker Island experience to more than $400,000 per week.
Vintage Calendars
Cool Vintage Calendars for various brands. The 1958 Mitsubishi Chemical Industries calendar has a modern feel - proving good simple design never goes out of fashion.
See more: http://grainedit.com/2010/01/25/vintage-calendars/
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