Blow Me.

Today businessman and inventor James Dyson unveils his latest product – a bladeless fan that will definitely change the ventilation and air-conditioning experience on your home.

As you can see in the picture above, the fan looks nothing close to your regular desk fan. The Dyson fan has a “loop” attached to a cylinder unlike the conventional rotating blades which means there’s no need for a grill and it’s safe and simple to use and clean.

The Dyson Air Multiplier™ fan works very differently to conventional fans. It uses Air Multiplier™ technology to draw in air and amplify it 15 times. With no blades or grille, it’s safe, easy to clean and doesn’t cause unpleasant buffeting.

The fan works by using a brushless motor (housed in the base) and unlike conventional fans, the air speed can be precisely adjusted with a dimmer-switch control rather than the traditional two or three-speed settings.

“I’ve always been disappointed by fans. Their spinning blades chop up the airflow, causing annoying buffeting,” said James Dyson.

“They’re hard to clean. And children always want to poke their fingers through the grille. So we’ve developed a new type of fan that doesn’t use blades.”

Because the motor is in the base, you can rotate the fan up to 90 degrees. It is also very sturdy because it’s made of acrylontride butadiene styrene, the thing they put into shock-absorbing items, like helmets and car bumpers.

The Dyson Air Multiplier fan starts at UK£199.99 and is available for preorder at dyson.co.uk.