Various branding and brand strategies articles below worth reading.
http://issuu.com/interbrand/docs/interbrand_creating_value
http://issuu.com/interbrand/docs/bgb_2008_us_format
http://issuu.com/interbrand/docs/bgb2009_magazine_final
http://issuu.com/thestore/docs/brandz_report
http://issuu.com/rolandcrepeau/docs/brands_insocialmediareport08
Posted by Helen
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