Thursday, July 2, 2009

Global Brand Rankings

Just thought you'd like to know:


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2008 Rank2007 RankBrandCountry of OriginSector2008 Brand Value ($m) Change in Brand Value
11Coca-ColaUnited StatesBeverages66,6672%
23IBMUnited StatesComputer Services59,0313%
32MicrosoftUnited StatesComputer Software59,0071%
44GEUnited StatesDiversified53,0863%
55NokiaFinlandConsumer Electronics35,9427%
66ToyotaJapanAutomotive34,0506%
77IntelUnited StatesComputer Hardware31,2611%
88McDonald'sUnited StatesRestaurants31,0496%
99DisneyUnited StatesMedia29,2510%
1020GoogleUnited StatesInternet Services25,59043%
1110MercedesGermanyAutomotive25,5779%
1212Hewlett-PackardUnited StatesComputer Hardware23,5096%
1313BMWGermanyAutomotive23,2988%
1416GilletteUnited StatesPersonal Care22,6898%
1515AmericanUnited StatesFinancial Services21,9405%
1617LouisFranceLuxury21,6026%
1718CiscoUnited StatesComputer Services21,30612%
1814MarlboroUnited StatesTobacco21,3000%
1911CitiUnited StatesFinancial Services20,174-14%
2019HondaJapanAutomotive19,0796%
2121SamsungRepublic of KoreaConsumer Electronics17,6895%
22NewHSwedenApparel13,840New
2327OracleUnited StatesComputer Software13,83111%
2433AppleUnited StatesComputer Hardware13,72424%
2525SonyJapanConsumer Electronics13,5835%
2626PepsiUnited StatesBeverages13,2493%
2723HSBCUnited KingdomFinancial Services13,143-3%
2824NescafeSwitzerlandBeverages13,0561%
2929NikeUnited StatesSporting Goods12,6726%
3028UPSUnited StatesTransportation12,6215%
3134SAPGermanyComputer Software12,22813%
3231DellUnited StatesComputer Hardware11,6951%
3330BudweiserUnited StatesAlcohol11,438-2%
3422MerrillUnited StatesFinancial Services11,399-21%
3538IkeaSwedenHome Furnishings10,9138%
3636CanonJapanComputer Hardware10,8763%
3732J.P.United StatesFinancial Services10,773-6%
3835GoldmanUnited StatesFinancial Services10,331-3%
3940Kellogg'sUnited StatesFood9,7104%
4044NintendoJapanConsumer Electronics8,77213%
4139UBSSwitzerlandFinancial Services8,740-11%
4237MorganUnited StatesFinancial Services8,696-16%
4342PhilipsNetherlandsDiversified8,3258%
44NewThomsonCanadaMedia8,313New
4546GucciItalyLuxury8,2547%
4648eBayUnited StatesInternet Services7,9917%
4750AccentureUnited StatesComputer Services7,9489%
4843SiemensGermanyDiversified7,9433%
4941FordUnited StatesAutomotive7,896-12%
5045Harley-DavidsonUnited StatesAutomotive7,609-1%
5151L'OrealFrancePersonal Care7,5087%
5252MTVUnited StatesMedia7,1934%
5354VolkswagenGermanyAutomotive7,0478%
5447AIGUnited StatesFinancial Services7,022-6%
5549AXAFranceFinancial Services7,001-4%
5653HeinzUnited StatesFood6,6462%
5757ColgateUnited StatesPersonal Care6,4377%
5862amazon.comUnited StatesInternet Services6,43419%
5956XeroxUnited StatesComputer Hardware6,3936%
6058ChanelFranceLuxury6,3559%
6159Wrigley'sUnited StatesFood6,1056%
6264ZaraSpainApparel5,95515%
6363NestleSwitzerlandFood5,5925%
6460KFCUnited StatesRestaurants5,582-2%
6555Yahoo!United StatesInternet Services5,496-9%
6667DanoneFranceFood5,4088%
6768AudiGermanyAutomotive5,40711%
6866CaterpillarUnited StatesDiversified5,2885%
6965AvonUnited StatesPersonal Care5,2643%
7069adidasGermanySporting Goods5,0726%
7171RolexSwitzerlandLuxury4,9568%
7272HyundaiRepublic of KoreaAutomotive4,8469%
73NewBlackBerryCanadaConsumer Electronics4,802New
7470KleenexUnited StatesPersonal Care4,6361%
7575PorscheGermanyAutomotive4,6039%
7673HermesFranceLuxury4,5758%
7761GapUnited StatesApparel4,357-20%
7878PanasonicJapanConsumer Electronics4,2814%
7983CartierSwitzerlandLuxury4,23610%
8079TiffanyUnited StatesLuxury4,2085%
8174PizzaUnited StatesRestaurants4,097-4%
8280AllianzGermanyFinancial Services4,0332%
8385MoetFranceAlcohol3,9516%
8484BPUnited KingdomEnergy3,9113%
8588StarbucksUnited StatesRestaurants3,8797%
8681INGNetherlandsFinancial Services3,768-3%
8777MotorolaUnited StatesConsumer Electronics3,721-10%
8889DuracellUnited StatesConsumer Electronics3,6822%
8991SmirnoffUnited KingdomAlcohol3,5906%
9092LexusJapanAutomotive3,5887%
9194PradaItalyLuxury3,5859%
9290JohnsonUnited StatesPersonal Care3,5824%
93NewFerrariItalyAutomotive3,527New
94NewArmaniItalyLuxury3,526New
9587HennessyFranceAlcohol3,513-3%
96NewMarriottUnited StatesHospitality3,502New
9793ShellNetherlandsEnergy3,4714%
9896NiveaGermanyPersonal Care3,4019%
99NewFedExUnited StatesTransportation3,359New
100NewVisaUnited StatesFinancial Services3,338New

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