Agency Digital Kitchen produced this campaign to launch the second season of True Blood. The vampire product stunt campaign blurs the lines between reality and fiction, targeting vampires as everyday consumers. Through a series of faux product ads, the campaign speaks to the heart of the show—that vampires are living among us.
The campaign features faux advertisements selling well-known products and services directly to vampires. The reality-bending ads feature the individual brand’s easily recognisable ad creative but sell faux, specialized versions of the companies’ products. Web links featured on each of the faux advertisements lead consumers to the official True Blood home page on HBO.com
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