GOLD COAST BUSINESS NEWS TRAILBLAZER AWARD - CLAES LOBERG

Claes Loberg - Guvera, Cocojambo and Absolute Tattoo

Claes Loberg is on the brink of something very special with Guvera – the music download channel with global prospects. Not many Gold Coast entrepreneurs get compared to Apple boss Steve Jobs.

 But that’s exactly what happened when Guvera and Cocojambo CEO Claes Loberg appeared on the Fox Business channel in the US last month after Guvera was named in Billboard’s Top 10 start-ups.

Read full article here

Think Different

When Steve Jobs returned to Apple after being fired (Apple stock trading around $4 share) he made a pitch, "Think Different"

Guvera Advertising Brochure

Guvera Monster Children Advert & Sticker Insert

Get your free stickers by emailing: stickers@guvera.com

Guvera - Home, Browse, Channels Redesign

Guvera CEO Claes Loberg on Fox Business News

Guvera Tech N9ne Tour News

Guvera Tech N9ne Tour Bus

Turn(table) Your Ashes Into Vinyl When You Die

Music lovers can now be immortalised when they die by having their ashes baked into vinyl records to leave behind for loved ones.

A UK company called And Vinyly is offering people the chance to press their ashes in a vinyl recording of their own voice, their favourite tunes or their last will and testament.

How does it work? The process of setting human ashes into vinyl involves a very understanding pressing plant. Basically the ashes must be sprinkled onto the raw piece of vinyl (known as a “biscuit” or “puck”) before it is pressed by the plates. This means that when the plates exert their pressure on the vinyl in order to create the grooves, the ashes are pressed into the record.

And Vinyly also offers personalised RIV (Rest In Vinyl) artwork — so you can have your portrait painted by artist James Hague, using your ashes mixed into the paint.

Sounds awesome - you could pop it on at family functions.......

Soaked in Coke: Mexico sets 'Mentos Geyser' record

One of the most popular viral videos ever made has new competition today after the world record for soda geysers was broken by 2,433 people in Mexico City, trouncing the previous Chinese holders by over 250 coke-drenched attendants.

Interactive Horror

Most people hate it when someone’s cellphone starts ringing during a movie. But if you plan on watching Last Call, you might find yourself in the middle of all the action. Last call is an interactive horror film where the audience becomes part of the cast, through phone calls.

Experimental typographic orgy

Flickermood 2.0 from Sebastian Lange on Vimeo.

Cool House

Watch the Intro video and then view the whole project through the stages here>>

Valued Brand Reading

Various branding and brand strategies articles below worth reading.

http://issuu.com/interbrand/docs/interbrand_creating_value
http://issuu.com/interbrand/docs/bgb_2008_us_format
http://issuu.com/interbrand/docs/bgb2009_magazine_final
http://issuu.com/thestore/docs/brandz_report
http://issuu.com/rolandcrepeau/docs/brands_insocialmediareport08

Posted by Helen

no, no, no to bouncers.

shopping trolley mechanic

New Guvera Video

A short movie explaining how Guvera works and the vision for the future of content distribution and advertising.

interactive brady bunch style clip

Snowman

Cool Skateboarding Animation

Skateboardanimation from Tilles Singer on Vimeo.

Making of the True Blood intro

Making of the True Blood intro by Digital Kitchen. They also made the Dexter intro which is very cool. http://www.d-kitchen.com

True Blood Intro - Making Of from Luigi Torre on Vimeo.

Cool clip

Movie from Greg.

Guvera TV interviews

Claes Loberg (Guvera CEO) being interviewed for A Current Affair. He will also appear on Today Tonight.

Lego short film

OK GO

Advertising = Entertainment

Ads From The Good Old Days

Guvera gets a write up in 'Wired'.

Free, Ad-Supported Music … With a Twist | Epicenter | Wired.com

HEY GUVERA

By Jason Oxenbridge

A $100 million Gold Coast company has developed a concept that is set to rock iTunes after sealing a deal with two of the world’s largest music labels. Universal Music and EMI are dancing to the tune of ad-supported music start up Guvera — an unlisted public company on the cusp of revolutionising the music industry.

Guvera Limited is a unique model for music distribution. It matches the audience with the advertiser and the music so that the consumer has non-confrontational access to music paid for by brands.

Major record labels like it too. Soon after licensing its content to Vevo, Guvera signed off with Universal Music in the US and EMI Music granted US-focused content rights to the company.
The sponsor-supported Guvera (guvera.com) wants brands to pay for downloads — the latest experiment in a challenging and highly experimental ad-based terrain.

The inventor behind the Guvera model and CEO of Guvera Claes Loberg, says it’s a win-win model.

“One of our missions is to make music free for people worldwide, while still paying the artists and the labels that create and distribute it,” he says.

Executive vice president of business development and business affairs at Universal Music (whose artists include Elton John, Lady Gaga, 50 Cent and The Killers) in the US David Ring, says the concept makes perfect sense in that the Guvera service will strengthen the connection between artists and fans.

For the full story and exclusive interview with Guvera CEO Claes Loberg, be sure to get a copy of Gold Coast Business News, now available in more than 450 newsagencies.

Grateful Dead A Great Band, A Better Brand (via brandchannel)

Coca-Cola. Apple. Nike. All case studies in branding superpower. Add to that list... the Grateful Dead. Yes, the band.

In the March 2010 issue of The Atlantic magazine, author Joshua Green puts together a commendable argument for the why the Grateful Dead was more a well-managed brand than a doped-up, roving band of musical nomads.

The article, "Management Secrets of the Grateful Dead," explains that giving away a product for free creates greater brand loyalty and demand than trying to make it an exclusive commodity. It further posits that when the University of California at Santa Cruz "Grateful Dead Archive" is opened "the biggest beneficiaries may prove to be business scholars and management theorists, who are discovering that the Dead were visionary geniuses in the way they created 'customer value,' promoted social networking, and did strategic business planning."

Read Brand channel blog here
Read 'The Atlantic' article here

Kulula Airplane Rebrand - flying 101

South Africa’s Kulula airlines recently received the rebranding treatment from their in house creative team when they applied this 101 guide to the various parts of the airplane. Now every traveler can even learn where the black box is.

See more:
http://www.psfk.com/2010/02/kulula-airplane-rebranding.html

Behind Pepsi's Choice to Skip This Year's Super Bowl

Behind Pepsi's Choice to Skip This Year's Super Bowl For advertisers, it's never easy to sit out the Super Bowl. Sure, the spots are pricey — between $2.5 million and $3 million for this year's game, which will be played this coming Sunday. But the 100-million strong audience, which includes a slew of people tuning in solely to dissect the commercials, almost guarantees instant brand buzz. No one knows this better than Pepsi, which has produced some memorable Super Bowl spots: a sweltering Cindy Crawford sipping on a Pepsi while a couple of adolescent boys admire the can, Britney Spears gyrating for the camera, those stupid dancing bears. In fact, Pepsi has been advertising on the Super Bowl for 23 consecutive years. So why is the company skipping this year's big game, leaving the airwaves to its salivating rival, Coke, which will air two different spots, including one starring the incredibly popular characters from The Simpsons?

Read more: http://www.time.com/time/business/article/0,8599,1958400,00.html?xid=rss-topstories-polar#ixzz0eVy416Nh

NEW YORK (CNNMoney.com) -- Virgin unveiled the latest addition to Richard Branson's luxury fleet on Friday: an underwater plane that will fly riders into the depths of the Caribbean Sea.

Guests on Necker Island, a retreat in the British Virgin Islands, will be able to dive underwater in a submarine dubbed the Necker Nymph for $25,000 a week. But that's only after shelling out around $300,000 for a one-week stay on Necker, the private island owned by billionaire and Virgin Group chairman Richard Branson.

Beginning on Feb. 20, two riders and a pilot will be able to take the plunge from land, or from a boat. The underwater plane uses the downward pressure on its wings to fly through the water for up to two hours at a time, while an open cockpit will give riders a 360-degree view.

A statement released Friday by Virgin Limited Edition, the luxury arm of Virgin Hotels, described the Nymph's launch like a plane's takeoff. "Gliding on the water's surface like an aeroplane on a runway, one of the three pilots will operate the joystick to smoothly dive down."

Vacationers will be able to fly the Necker Nymph while chartering the Necker Belle, Branson's 105-foot yacht, or the submarine can be launched from shore. Necker Belle is rented out to guests for $88,000 a week, bringing the full Necker Island experience to more than $400,000 per week.

Vintage Calendars

Cool Vintage Calendars for various brands. The 1958 Mitsubishi Chemical Industries calendar has a modern feel - proving good simple design never goes out of fashion.

See more: http://grainedit.com/2010/01/25/vintage-calendars/

Guvera Limited Launches Beta In Australia With Huge Success, Revs Up For 2010 US Launch -- NEW YORK, Feb. 1 /PRNewswire/ --

Guvera Limited Launches Beta In Australia With Huge Success, Revs Up For 2010 US Launch -- NEW YORK, Feb. 1 /PRNewswire/ --

Guvera Images

Photos of Guvera leadership Claes Loberg CEO, Dan Thompson Head of Content and Finbar O'Hanlon CTO.


From left to right: Claes Loberg, Dan Thompson & Finbar O'Hanlon

Doco - Inside Great Magazines

Part 2 of a series.
Watch here on iview>>

Music Posters

Vodafone Head Office - Portugal

Click here to read more>>

Rolling Stone Awards in Acciocation with Guvera

Guvera recently sponsored the 1st Annual Rolling Stone Awards at the Oxford Arts Factory in Sydney. Cocojambo looked after all the promotions & signage including: huge silk banners, vinyl lettering, guitar picks, stickers and M16 bullet USBs.

Here's some images of some signage and celebs that attended the event.

Celebrity images from news.com.au:
http://www.news.com.au/entertainment/multimedia/gallery-e6frflvi-1225822334506?page=1

Google Nexus Viral

There’s no denying that Apple’s iPhone has a huge headstart on Google’s new Nexus One phone. But with uber cool promos like this one, it won’t be long before all the cool kids will be brandishing a ‘ninja phone’.

Apart from the obvious stop-motion awesomeness created by the freakishly talented Canadian visual artist Patrick Boivin, the most admirable thing about this promo is the way it completely ignores the iPhone. You might recall the Droid ad from last year that did anything but.

Well played, Google.

The 100 essential websites

Here we go again … our latest list of the 100 best websites sees short attention spans, the rise of Twitter, more browser wars and celebrity gossip sites setting the news agenda

Read more here >>

Amazing sand artist

Classic album covers issued as stamps

A series of classic album covers including Mike Oldfield's Tubular Bells and Parklife by Blur have been issued as a set of stamps by the Royal Mail.

Other well-known record sleeves to have been made into first class stamps include Pink Floyd's Division Bell.

The design on each of the 10 stamps shows a vinyl record coming out of its recognisable album cover.

The Post Office said the issues had transformed each record sleeve into "miniature works of art".

Julietta Edgar, Royal Mail's head of special stamps, said: "This issue celebrates this unique art form and some of its greatest examples."

Led Zeppelin guitarist Jimmy Page, who helped design the cover for the band's album IV - now transformed into a postage stamp - helped launch the new issues in London.

Page spoke about IV's cover, which features an old man weighed down by a bundle of sticks.

"Almost 40 years after the album came out, nobody knows the old man who featured on the cover, nor the artist who painted him.

"That sort of sums up what we wanted to achieve with the album cover, which has remained both anonymous and enigmatic at the same time," he said.

The album did not mention the band's name on the cover.

The Rolling Stones' 1969 album Let It Bleed, meanwhile, features a cake on the cover which was baked by a then unknown Delia Smith.

Great Showreel

North Kingdom Showreel 2009 from Designchapel on Vimeo.

North Kingdom have released their 2009 showreel and it’s enough to make any digital agency weep. It features some of the most amazing digital projects that have won the biggest awards over the last few years with campaigns like the Coke Zero Game, Adidas Teamgiest, GE Smart Grid / Augmented Reality, Mentos Kiss Fight, Get The Glass Game, The Vodafone Journey, Toyota’s 3D Innovation World, Disney and sooo many more… enjoy it!